Marketing efforts are only there to influence them on how to feel about their product. If you come to think of it, you can define each major brand through one word.
A brand is the sum of all different impressions of each customer about a company. That's how Branding works.
A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.
A logo makes you stand out from the competition a logo identifies key information about your business and a logo builds brand recognition
Packaging may be an art or science concerned with the development and use of materials, methods and equipment for applying a product to a container or vice versa designed to protect throughout the various stages of distribution.
Logo Animation is becoming the new standard in branding, as it can explain the nature of your business and enhance the design of the static logo.
Simply by incorporating motion into your branding, you can take it to a new level.