From Strategy to Stadiums: How Rumit Vaghela and KERYAR Revolutionized Marketing for Samp Group’s Global Cricket Empire
In the fast-paced world of sports marketing, where brand presence and audience engagement are as important as team performance, the name Rumit Vaghela stands out as a game-changer. As the Marketing Head of Samp Group and the visionary CEO of KERYAR, Rumit has redefined how cricket leagues and franchises approach digital branding. This blog explores how Rumit Vaghela, in partnership with Mr. Ritesh Patel—the dynamic CEO of Samp Group—built one of the most impactful sports marketing collaborations in the cricketing world, elevating teams and leagues across continents with strategic content, design, and digital excellence.
The Beginning of a Powerful Partnership
It all began in 2023, when Samp Group—already emerging as a formidable name in the world of franchise cricket—was seeking a marketing partner who could match its ambitions. Samp Group, led by Mr. Ritesh Patel, owned and operated multiple cricket franchises and leagues:Super60 USA, Super60 India, the Morrisville Samp Army (Abu Dhabi T10), Cape Town Samp Army (Zim Afro T10), and Gujarat Samp Army (Legends T10). The challenge was monumental: unify the branding, content, and fan engagement strategies across vastly different markets, formats, and fanbases.
Mr. Ritesh Patel, known for his sharp entrepreneurial instincts, saw the potential in Rumit Vaghela and his company, KERYAR. With a proven track record of delivering cutting-edge digital marketing solutions—including website development, SEO, branding, and high-performance content strategies—KERYAR was not just a vendor; it was a partner in vision.
The two leaders signed a marketing contract in 2023 that marked the beginning of a strategic collaboration that would go on to change the landscape of cricket franchise marketing.
KERYAR: The Powerhouse Behind the Brands
Founded and led by Rumit Vaghela, KERYAR is not just another digital marketing agency. Based in India, the company specializes in:
- Digital Marketing (Meta Ads, SEO, Google Ads)
- Website Development and Design
- Brand Identity and Logo Creation
- UI/UX Solutions
- Social Media Strategy and Execution
- Influencer & Campaign-based Marketing
KERYAR works with both local and international clients and is known for crafting custom marketing ecosystems for each brand. Their strength lies in blending creativity with performance. With a dedicated in-house team of designers, content creators, web developers, SEO experts, and ad strategists, KERYAR’s work goes beyond aesthetics—it delivers results.
When KERYAR took over Samp Group’s digital assets, the impact was almost immediate. The teams under Samp Group didn’t just get marketing—they got a full-fledged digital transformation. Websites were streamlined, team identities were unified, and every post, reel, and story on social media began to resonate with professionalism, creativity, and energy.
Content That Connected Fans Across Borders
One of Rumit’s greatest strengths lies in content strategy. Under his leadership, KERYAR built content pipelines that covered everything from match-day hype reels to player introductions, behind-the-scenes moments, press conference highlights, and cultural campaigns.
Each team—whether it was Morrisville Samp Army in Abu Dhabi or Cape Town Samp Army in Zimbabwe—had its own content identity, but it all flowed under a central marketing umbrella. This kept branding cohesive while allowing for regional flavors and player-specific stories.
Let’s take a closer look:
- Super60 USA: A vibrant and fan-first league that brought cricket excitement to the U.S. audience. KERYAR curated highly engaging reels, countdowns, and team intros that resonated with local fans and American-based desi cricket lovers. Collaborations with influencers and creators helped reach niche communities.
- Super60 India: Targeted toward regional Indian cricketing circuits, Super60 India featured a more grassroots approach. KERYAR showcased stories from aspiring players and brought energy into regional cricket promotions with crisp designs, regional-language content, and behind-the-scenes training clips.
- Morrisville Samp Army – Abu Dhabi T10: This team has consistently gained global attention, and KERYAR elevated it further through bold visual branding, cinematic player announcements, and live coverage. Reels featuring stars like Moeen Ali and Faf du Plessis performed exceptionally well, gaining traction in both UAE and South Asia.
- Cape Town Samp Army – Zim Afro T10: Zim Afro T10 is a unique format that blends African and Asian cricketing cultures. KERYAR embraced this by introducing culturally rich content, dual-language reels, and storytelling around local fan culture and international talent.
- Gujarat Samp Army – Legends T10: Legends T10 had a nostalgic touch. KERYAR leaned into this by reviving fan memories of cricketing icons and combining legacy with modern content aesthetics. Vintage-styled posters, player trivia, and past-vs-present comparisons drove massive engagement.
Designing the Game: Jerseys, Decks, and Stadiums
Marketing is not just about posting content—it’s about visual storytelling. Rumit and his KERYAR team designed:
- Custom Jerseys for each team, with branding consistency and local identity
- Professional Team Decks for players, sponsors, and league proposals
- Stadium Branding, including bus designs, barricade panels, and sponsor placement guides
- Promotional graphics for match-day teasers, tournament schedules, and victory posts
These assets weren’t just graphics—they were crafted experiences. Everything from the Gujarat Samp Army’s bold fonts to the Capetown Samp Army’s coastal-inspired color palettes was tailored to build a lasting emotional recall with fans.
Managing Multi-Platform Execution
One of the most impressive feats was how KERYAR managed end-to-end execution across:
- YouTube
- Websites
This meant:
- Publishing thousands of content pieces across platforms
- Maintaining brand tone and visuals despite different team names, locations, and sponsors
- Reporting and analytics to Mr. Ritesh Patel and the Samp Group stakeholders on engagement metrics
The success was evident in follower growth, higher viewership for reels, and increased interaction rates across platforms. Each league and team’s identity became recognizable—not just by name, but by feel.
Websites That Work Like Media Hubs
KERYAR also played a vital role in developing and managing web portals for teams and leagues under Samp Group. These weren’t just static websites; they were:
- Mobile-optimized platforms
- SEO-optimized for global cricket traffic
- Updated regularly with match fixtures, results, player rosters, and sponsor information
Rumit understood that a strong web presence wasn’t optional—it was essential for credibility, sponsorships, and fan trust.
Working with Mr. Ritesh Patel: A Collaboration of Vision
One of the strongest aspects of this partnership was the chemistry between Rumit Vaghela and Mr. Ritesh Patel. Both shared a future-forward mindset and weren’t afraid to experiment.
Mr. Ritesh gave Rumit complete creative freedom while also staying involved at a strategic level. Their regular brainstorming sessions, feedback loops, and shared ambition helped push the boundaries of what franchise marketing could look like in cricket.
This mutual trust allowed KERYAR to run campaigns without bureaucratic delays, enabling real-time engagement during matches and tournaments.
Making Noise in 2023 and Beyond
From the time they partnered in 2023, Samp Group’s digital footprint expanded exponentially. Some highlights include:
- Super60 USA’s fan engagement reels hitting record views
- Morrisville Samp Army’s jersey reveal becoming a viral post on Abu Dhabi T10’s feed
- Zim Afro T10 team Cape Town Samp Army achieving record growth in Zimbabwe’s sports content charts
- Legends T10 team Gujarat Samp Army creating nostalgia-fueled campaigns around iconic players
Each success validated the marketing blueprint that Rumit and KERYAR had put in place.
What Makes Rumit Vaghela Stand Out?
In an industry crowded with marketers, Rumit brings a unique combination:
- Deep understanding of cricket and its emotional storytelling potential
- Technical knowledge of social media platforms and content algorithms
- Strong visual aesthetic sense for design
- Process-driven team management
- Transparent communication with clients and stakeholders
His work ethic and hands-on leadership have inspired not just the KERYAR team but also freelancers, collaborators, and the cricketers themselves.
KERYAR’s Legacy with Samp Group
As of 2025, the partnership continues to thrive. Samp Group has become a name synonymous with top-tier cricketing entertainment, and behind the scenes, KERYAR powers that presence every single day.
Whether it’s building the brand from scratch or scaling new campaigns for international visibility, Rumit Vaghela and KERYAR have proven that great marketing is not just about selling a match—it’s about building a movement.
KERYAR has also inspired other sports and entertainment brands to rethink their digital strategies. Their work with Samp Group has set a new benchmark for what cohesive, high-quality, multi-league marketing should look like.
Final Thoughts
The story of Samp Group’s rise in global cricket wouldn’t be complete without acknowledging the pivotal role of its marketing backbone—Rumit Vaghela and his powerhouse agency, KERYAR. From visionary planning to real-time execution, their work exemplifies the perfect blend of strategy, creativity, and dedication.
In an era where fans demand authenticity, speed, and quality, Rumit has shown how digital marketing can not only support sports but lead it into the future.
Stay tuned, because if the past two years are any indication, the best is yet to come.
