In the world of design, a year is a long time. Some styles come and go, but others change as time goes on. New technologies replace tried-and-true methods, and what was popular a decade ago may look old-fashioned now.
So, where does graphic design go from here? We've put together a list of the best and most daring graphic design trends for 2023 to help you get ready for the new year. Here are 8 trends in graphic design to keep an eye on in 2023:
Illustrations
Classic drawings will never be out of style. In this world of sleek, cleanly rendered CGI graphics, illustrations seem to stand out even more. Authenticity is highly valued in the world of graphic design online today, and personal hand-drawn illustrations are among the most honest. They give your brand a familiar, homey look that makes people feel safe.
The other benefit of unique hand-drawn illustrations is that other brands can't copy them because that image will only be used by your brand. Even a small set of illustrations can be used in a lot of ways. One picture is worth a thousand words, but yours can say so much more.
Typefaces
Bold fonts and typography are great for catching the eye. They show strength and vibrancy right away and, of course, tell the consumer what's going on. Taking it a step further, 3D typography is also on the rise. In a 3D setting, there is even more space for the graphics of the typography to shine through.
The words in the background may not be considered very classical. But that's exactly why this graphic design trend has and will continue to resonate with people who want more creative freedom in their branding.
Fonts with slanted lines
This one deserves a spot all to itself. Classical fonts look too old, so they are no longer used in branding. But now it's back in style as a latest website design trend
Serif fonts give a sense of security and tradition to font design, and they also make you feel like you're going back in time. As one of the older fonts, it also has a character and history that many others don't.
Being inclusive
Inclusion includes gender, culture, race, ability, and accessibility. This trend affects not just graphic design, but all of humanity.
As we become more connected, we become more aware of how different we really are. Opening the doors to that in graphic design shows the beauty of who we as a species are.
Representation makes room for voices, ideas, and points of view that have been mostly ignored for a long time. Using that as a graphic design trend shows the shift towards a more cultural landscape.
3D design
It's now much easier to render 3D design elements. Whether it's a still image or an animated one, 3D design gives your graphic design a sense of realism, like the brand is jumping right at you.
It is hard to look away from the 3D design. Graphic designers now have a whole new dimension to work with. When done well, it will seem like brands have been given new life.
90s nostalgia
We've pretty much looked through every 80s pop culture book for ideas, so now the graphic design trend moves on to the next decade. Nostalgia will always be a powerful force in branding.
The look of the 1990s, in particular, will be making a strong comeback. People who grew up in the 1990s are now in a position to make a change, including those in the graphic design and marketing industries.
In the wake of the pandemic, people will look for familiar styles to give them comfort. The retro look of the 1990s does that while also adding a unique flavour of its own.
Dark mode
The dark theme started out on mobile devices, then moved to social networks, and is now on most websites and interfaces. The simple light text on a dark background has proven to be surprisingly flexible.
This has the added benefit of actually being good for your eyes. Consumers spend a lot of time on their devices looking at screens, whether for work or for fun. Dark mode makes sure that eye fatigue is lessened.
This graphic design trend has a sleek, modern look and a sharp edge. Designers should think about this if they want people to stay on their site for a while.
Action and animation
It's not enough for brands to have a good-looking image. This image also has to move. Motion and animation are part of the new graphic design trends that are about to take over the industry.
Like 3D, animation adds a new sense of life to flat pictures. Technology has just made it easier for designers to do.
As a online digital marketing company based in Gujarat, we are always keeping up with the latest graphic design trends to help our clients stay ahead of the competition. These 8 trends for 2023 showcase the creativity and innovation that is driving the world of graphic design forward. By incorporating these trends into your branding, you can connect with your audience on a deeper level and stand out in a crowded marketplace. At Keryar, we are committed to delivering cutting-edge design solutions that help our clients achieve their business goals. Contact us today to learn how we can help you leverage these trends to elevate your brand.
