The platform has 3.5 billion active users on social media. Both brands and individuals are shifting their business decisions towards social media marketing.Instagram is a popular social media platform. This article will show you how to increase your Instagram followers this year.

In terms of 1.9 billion users and 2.4 billion users, Facebook and YouTube are the most popular social media sites on Earth. Yet, Instagram is catching up with 1 billion active monthly users.

Let's take a closer analysis of Instagram figures while the app continues to expand and grow.

  • Instagram is the second most popular social network behind Facebook
  • On the average, 53 minutes every day is spent using Instagram in comparison to Facebook users who spend 58 minutes
  • Eighty-three percent of Instagram users say they discover new products and services through Instagram
  • Instagram Stories are used by 500 million people every day
  • Over 100 million Instagram images and videos are posted on Instagram each day.
  • Videos on Instagram tend to get interacted by.

Instagram is on the cusp of becoming the most popular social networking platform.

Are you a business or influencer seeking to expand your reputation this year? Check out this article for tips on how to increase the reach of your Instagram.

What Are the Best Ways to Grow Your Instagram?

Here are the most efficient ways to boost your Instagram account:

1. Schedule Posts

If we're talking about expanding your Instagram principal issue, we're talking about increasing your Instagram number of followers.

To increase the number of followers you have To increase your followership, you must produce quality content to use for Instagram posts. If you want to increase your followers, only making posts isn't enough. You need to expand your process.

One of the preferred methods to plan Instagram posts is using scheduling tools.

This tool allows you to organize, manage and schedule your blog posts from one place. These are steps you can follow to start using the tool.

By making posts scheduled, you can connect with your Instagram followers and increase the number of followers you have over time.

2. Prioritise Quality over Quantity.

Some reports suggest you must post on Instagram at least one to three times per day, but this may not be ideal for you.

While it is beneficial to have brand recognition, but, potential customers could consider your frequent posts to be spam and may decide to stop following your account. If you begin posting throughout the day, but then decrease the frequency of your posts, your engagement rates with your intended audience could fall.

If you're unable to create quality images each day, you should post less often. It's better to share only a handful of quality images per week than to post a large amount of poor-quality content.

Use Instagram analytics to determine which posts are trending and which ones are liked by your target audience and also with your Instagram algorithm. It is also possible to boost your posts that are performing well by using Instagram ads. It will include an incentive to click on your profile or visit your website.

You can also hire a social media marketing agency. They can help you by giving quality to your page. As there are new products, brands and services coming out daily and evolving in the digital and IT world every day. They can help you stay in trend and up to date.

3. Use Instagram Stories.

Instagram was initially conceived as a platform to share photos but it has grown to its initial goal. There are 500 million stories posted every day across the world.

Instagram stories are intended to show your daily life events quickly and effortlessly. The greatest benefit is that all stories are featured in the middle of your Instagram feed.

Following companies like KERYAR who handle SMM for over 50+ clients around the world in different fields can show how they utilize stories.

Although stories only last one day, the impact can be much longer. Particularly with the most well-known stories, which can be pinned in the highlights of your profile. It let users of your page watch them over.

Stories can take the form of photos yet, for greater engagement, we recommend you provide them with a more vivid appearance. If you aren't able to make or edit videos, you can use the tools for help that are available.

You should make Instagram Reels as well as live videos along with IGTV videos to complement your Instagram advertising strategy.

4. Design the hashtags of your choice.

Hashtags help to create an online community and connect people with a common interest. A good hashtag can bring your video, image, and Instagram account to broad and specific viewers.

Numerous brands are developing their hashtags and encouraging users to use them. #JustDoIt, #ImLovinIt. We all are aware of what they represent.

We understand that it can be difficult to persuade people to join your hashtag and follow you. But what do you think about starting small? Think of a hashtag you will use for a video conference, like #MarketingSummit2020. You may also share images from your followers who have utilized the hashtag to show how much you value their photos of them.

5. Make friends and post comments with other users.

We should not overlook the fact that Instagram is a social media platform on which you can meet new people and connect with people who share similar interests.

Begin to like a lot of photos related to your topic of profile. For instance, when you're promoting the benefits of a healthy lifestyle or even fractional nutrition, search for your followers to discuss it.

Make sure to leave your comments on other posts, and let them know that they're doing well. Provide your thoughts on an issue. Be sure to remember your comments as well as DM to your inbox.

Let your followers communicate with you in two ways. If you do not want to leave a comment unnoticed about your page, ensure that you've turned off notifications.

6. Give people a reason to be a follower of your example.

The reason people subscribe to a certain blog, brand, or other influencer is that they've found something of value. Most of the time, we follow content that looks appealing and is informative or inspiring.

Be one of the experts who can educate or inspire with your examples of people who want to alter their diet and shed some pounds. Remind them that you've been through the many hardships that brought you to where you are today.

If you check out Keryar_com on Instagram you will find how they represent their brand. They follow an informative grid that gives the viewers knowledge of their field. You can get vital information about what they do. And they do it without having to deliberately tell you.

7. Have a unique grid.

Don't undervalue the potential of visual communications. When you present an image, people will be able to identify the brand's logo first, or by the color selection. If we notice a soft drink with the label red on the bottle, we recognize it as the name of the famous Coca-Cola.

The same is true for your personal Instagram profile and keep your grid look consistent and visually attractive.

It's not just about colors, but also about structure and symmetry. It is possible to use free software like Planoly or Preview which allows you to look at the layout of your picture before posting. You should stick to one image filter to ensure consistency in colors. You can be more inventive with collages and puzzle photos.

Another option is to put some quotes to a single color background or place the same image on every third or fourth photo within the row.

Through this system of regular photos, you'll be able to start telling your story. Your fans will more likely remain on your social media platform since they'll be looking forward to the next posts.

8. Geotag your pictures.

If you're visiting amazing locations, be sure you geotag them. If you share something similar, users who have been or plan to go to the location or restaurant you have tagged may follow you.

You can also create your own geotag and create content around it so that people can use this shortly. If you notice that more people are using your geotag, begin to engage with them. Comment, share an image and begin following their Instagram posts. They will take note and then follow you to follow you back.

9. Join forces together with Instagram influencers.

Work with other famous, popular, and well-known bloggers and Influencers. Be sure to collaborate with influencers that share the same interests or themes as the followers are most likely to join your blog.

It's not easy to convince those who are a part of the car repair facilities to follow makeup artists who speak about products for beauty. Other influencers may influence the conversation, but genuine brands. If brands aren't contacting you, you could have an email with a brief introduction addressed to their marketing department.

Don't be shy about asking to be promoted for your post. Make sure you spend some money on your profile boost to expand your social media reach and let other people know you are there.

10. Get the most you can out of the potential of your Instagram bio.

Your Instagram bio will be the first contact users encounter with your brand thus, you should ensure that it is distinct from the rest.

The Instagram handles aren't adequate. On your business page, you must be concise and clear about the services you offer. Include terms that are relevant to your business or brand to ensure that your followers know exactly what you're talking about.

Another suggestion is to make the most of the value of your Instagram bio link by making use of tools like LinkGallery which is a brand new product of the well-known URL shortener Rebrandly which can direct your followers to multiple locations with just one link.

The way it functions is by having all your links - be it your eCommerce store, your website, as well as your social media channels, are stored on a webpage that can be customized to reflect your brand and can be accessed via the small, but effective link that is in your bio. You can use this to bring more reach to your web application or website.

Additionally, you can use the built-in analytics function to determine what links your potential customers attract to, and then use this information to improve your CTAs and conversion routes.

Take a look at this guide for setting up your own Instagram business page to get more information on how to improve your Instagram profile and increase the number of followers you have.


There are a variety of ways to increase the reach of your Instagram account this year. Take a look at the design and layout of your profile. Make sure you are posting regularly and provide value to your followers through your content. If you're looking to expand your reach, make use of Instagram Geotagging and hashtags.

Be sure that people can easily find you and see your interests and subjects that align with your brand. Engage with other influencers and companies on social media. It could be through shoutouts, promotions, or giveaways, other accounts can increase your reach.

Take a look at these tips to increase the number of followers on your Instagram account, and you're bound to get more users this time around.